Launching Grey Power Electricity

50,000 New Zealanders set to benefit from lower power prices

NZ - 10am, September 12, 2013:

At last a win for the elderly in the highly competitive electricity retail market through the formation of Grey Power Electricity. Grey Power Federation Inc. and Pulse Energy have been working together to build this new partnership for a number of months, which will give Grey Power members access to low cost power, easy-to-read bills, and a friendly New Zealand based call centre dedicated to serving Grey Power customers.

“We sincerely hope that our members take advantage of this opportunity,” says Grey Power National President, Roy Reid, “All of our members are experiencing increased power prices. So this partnership with Pulse will give our members some respite to the increased cost of living. “It is our hope that other senior citizens across New Zealand will join us in our goal of improving the welfare and wellbeing of our members. With Pulse, we found the perfect partner to reduce the cost of electricity for all of us, for now and into the future,” says Reid.

Grey Power’s depth of experience uniquely positions them to understand the needs of their members. With their stewardship, the partnership guarantees cost effective electricity supply, as well as straight forward invoices each month, and great customer service both online and via a dedicated call centre.

“We have enjoyed working with Grey Power to create this new service. After all, this country has been built on the back of the efforts of senior citizens and we hope to finally show them some of the benefits of deregulation,” says Pulse CEO, Gary Holden, “This is only the beginning for us as we see many ways to help reduce power bills for our elderly. It is time the industry allowed the wisdom of electricity reform to provide value to these important members of society.”

Grey Power Electricity and Pulse Energy have the flexibility to acquire low cost power from competing generators and pass the benefit on to Grey Power members. Grey Power Electricity and Pulse are kindred organisations and are aligned in the effort to ensure wholesale electricity prices and the costs to deliver that power are as low as possible.

The partnership is committed to bringing better pricing, better service, better information and long term improvements in the market rules. Together, they hope to make a difference for their current members, new members and electricity consumers nationwide.

Grey Power Electricity can be contacted at 0800 GREY POWER (0800 473 976) or by email at

About Pulse Energy: Pulse Energy is an independent electricity retailer and proud winners of the 2012 Deloitte Fast 50 for being New Zealand’s fastest growing company. 

For all media enquiries please contact:

Strahan Wallis on behalf of Pulse Energy
021 140 294


Violet McCowatt on behalf of Grey Power Federation Inc.
09 299 2113